Born i5 innovation process releases the innovation potential of people, brands and organisations.
1. Insight – Start with inspirational insights
We are obsessive in the hunt for real insights with deep resonance with target consumers. Born insight creation techniques are deep and intimate explorations into instincts, intuition, memory and perceptions, informed by the diversity, creativity and intuition of Born's tribe of possibility thinkers.
We go beyond the two way mirror, bringing our clients to unexplored and less obvious places, meeting consumers in their world. We hang out with fanatics, activists and rejectors. We hold table talks with gangs of consumers. We co-create solutions to compromises they make. We uncover rich insights to direct the ideas generation process.
2. Ideas Generation – Set the environment and energy for possibilities to be born
We create experiential ideas-generation gatherings immersing teams in the innovation insight, exploring opportunuty zones, and inspiring with conversations, improvisations, laughter yoga, play, parallel worlds, tribe counsels, table talks, alter egos. . . Born creativity tools are designed to open up neurological pathways enabling teams to be free and think fresh, opening up space for possibility thinking to be born.
We direct the experience to ensure we land big, juicy ideas that deliver desired impacts – whether it is a compelling concept, reinvention of brand experiences, a brand campaign idea or a new business process.
3. Incubation – Great ideas deserve the best start in life
We understand the importance of galvanising a team to champion an idea. That's why after Born ideas generation gatherings we take away all ideas and hot-house them - flexing and shaping them for maximum impact. We present ideas back to clients, telling their story to crystalise the idea, demonstrate the possibilities of how the idea could live and grow to create the desired impact.
4. Induction – Every little detail matters
We co-create concepts with clients, consumers, experts, fanatics and activists. We assemble and reassemble concept elements to land the strongest concept.
5. Implementation – Innovation champions need support
We understand the challenges of pushing an idea through an organisation. We support client teams through the commercialization process, with internal marketing, test marketing and post launch temperature gauge to understand innovation traction in real time.