Born Clients:
- Absolut Fringe /
- Aura Leisure /
- Ashoka /
- Bord Bia /
- Bord na Móna /
- Business To Arts /
- Cork Midsummer Festival /
- Irish Youth Foundation /
- James Whelan /
- Kanchi /
- KPMG /
- Microsoft /
- Niche Media /
- See Change /
- Starbucks /
- Ulster Bank Youth Bank /
- Oxfam /
- Foróige /
- Philanthropy Ireland /
Born Client Stories
Ashoka. Defining a global campaign to challenge the definition of disability.
A first time global collaboration between disability leaders and business leaders to generate game changing ideas to challenge the narrow definition of disability. Born Delivered: An experiential gathering to develop a campaign manifesto and generate big ideas / Concepting of top ideas
Business to Arts. A cultural collaboration to ensure ambitious, innovative Irish cultural experiences thrive in recessionary times.
Business to Arts and the nine brightest festivals on the island asked us to find solutions to generate support to enable ambitious, innovative Irish cultural experiences to be produced in these recessionary times. Born delivered Brand Positioning / Brand Manifesto / Brand Naming / Brand Sponsor Story / Sponsor Brand Activation ideas.
See Change. The National Mental Health Stigma Reduction Partnership.
See Change is Ireland’s first National programme to reduce the stigma associated with mental health problems. They asked us “how do we develop a strategy that will really change public attitudes and behaviour in relation to people with mental health problems over the next decade?” Born delivered a solution that has been highlighted by the World Health Organisation as a leading and progressive model for stigma reduction around the world.
Starbucks and The Irish Youth Foundation. A close collaboration delivering business results and social impact.
Starbucks asked "How do we support young people to make a positive impact in their community?" Born delivered Ideas Generation / Concept Development / Concept test market / Creativity training for young people.
Oxfam Ireland. A collaborative brand refinement and strategic development process
A three month project defining our core target audience and refining the brand to suit them. Taking our findings we then hosted a series of innovation workshops where we came up with new ways to gain supporters through existing programs and new initiatives.
Foróige. An interactive brand positioning and communications refinement process
A refinement and profiling of who our target audience is and how that translates in every aspect of our brand. The brand was then re-positioned and refined to meet the needs of the target audience through a one day team workshop and a country-wide research process.
Microsoft. Brand strategy for building loyalty amongst 18-21 year old IT students
Profiling a target audience and shaping a program around their needs and wants in a way that would engage them and create loyalty while bringing the brand name recognition for it's initiatives.
